Europe has taken a lead role in the global movement to regulate artificial intelligence with its AI Act, but the legislation still needs final approval and won't take effect for several years. The swift rise of generative AI technology, which has the capability to produce human-like text, images and video, has amazed many and alarmed others with its potential to transform many aspects of daily life. Jourova said EU regulations are aimed at protecting free speech, but when it comes to AI, 'I don't see any right for the machines to have the freedom of speech.' Google, Microsoft, Meta and TikTok did not respond immediately to requests for comment. Online platforms that have integrated generative AI into their services, such as Microsoft's Bing search engine and Google's Bard chatbot, should build safeguards to prevent 'malicious actors' from generating disinformation, Jourova said at a briefing in Brussels.Ĭompanies offering services that have the potential to spread AI-generated disinformation should roll out technology to 'recognize such content and clearly label this to users,' she said. She said she asked Google, Meta, Microsoft, TikTok and other tech companies that have signed up to the 27-nation bloc's voluntary agreement on combating disinformation to work to tackle the AI problem. Get the latest newsletters right to your inbox.Download our app to get alerts to your device.The European Union is pushing online platforms like Google and Meta to step up the fight against false information by adding labels to text, photos and other content generated by artificial intelligence, a top official said Monday.ĮU Commission Vice President Vera Jourova said the ability of a new generation of AI chatbots to create complex content and visuals in seconds raises 'fresh challenges for the fight against disinformation.'

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